Seven bars on a 10.5-unit pitch; the six below the cap step left by 6.8 units to draw the stem. On marigold, the whole mark reverses to ink.
Paper7Stack
Ink7Stack
Marigold7Stack
Lockup — horizontal
7Stack
Small sizes (under 32 px)
Full 16Small 16Full 24Small 24
The small mark (four fatter slabs) is used in the navigation, footer and favicon.
Colour
Marigold #FFB400
Ink #2B211B
Paper #FBF6EF
Type — Archivo
Aa900 display, 800 heads, 400 text. One family, flush left.
02 — 10 111 identity
1, 0, 1, 1, 1.
The name, set as geometry: four bars and one open square, spaced like the number is spoken. The zero is the basket. It takes the marigold wherever the ground allows. Customers see “10 111” first; “Ten Triple One” is how it’s said.
